Google’s most recent stock split occurred at 20-for-one on July 18, 2022. It dropped their respective prices from almost $3,000 per share to around $100 per share. Most stock splits occur because a company wants to decrease their stock’s share price and increase its liquidity. In addition to choosing the right brokerage for your needs, consider the type of account you want. Choose an individual retirement accounts (IRAs) and you’ll get valuable tax benefits.

As the company grew beyond its namesake search engine, it changed its name. In 2015, Google formed a holding company called Alphabet (GOOG +0.78%)(GOOGL +0.88%). You can determine for yourself if Google (Alphabet, Inc.) stock is overvalued. This also means that new investors could buy into the company at the price of $75 per share rather than the previous price of $150 per share.

Experts believe that Google has built a deep moat around its business and is even expanding to other areas. The difference between the two usually comes down to the number of voting rights assigned to the shareholder. Although Class A shareholders almost always have more voting rights, this isn’t a legal requirement. Once you have settled upon an order type, then you can place your order on Alphabet’s GOOG or GOOGL shares – buying the latter allows you to enter shareholder meetings. After this is completed, you wait and see how the market reacts in the time that passes.

Since their inception, GOOG shares have traded for slightly less than GOOGL shares. Although the two classes of shares tend to move in tandem with each other. Like all public companies, Google submits quarterly (Form 10-Q) and annual (Form 10-K) filings to the SEC. You can review those documents on the investor relations page on parent company Alphabet, Inc.’s website or by searching the company’s name or ticker symbol on the SEC’s website. Most brokers allow you to place market orders, where you buy or sell shares at the current price.

Investment Objectives

If you’re working with an advisor, they can create a sale order for you. However, if you have your own broker account, buy google stock the process is nearly identical to buying Google stock. Simply log on, navigate to the stock’s detail page, input the number of shares or dollar amount you want to offload, and tap sell. This gauge displays a real-time technical analysis overview for your specified timeframe. Eric Sheridan, a top 2% analyst from Goldman Sachs maintains GOOGL with a strong buy rating and raises their GOOGL price target from $288.00 to $330.00, on Oct 30, 2025. Brian Nowak, a top 3% analyst from Morgan Stanley maintains GOOGL with a strong buy rating and raises their GOOGL price target from $270.00 to $330.00, on Oct 30, 2025.

Understanding Google as an Investment

Always check a brokerage’s client support to know if they are accessible and willing to assist when the need arises. In January 2023, the US Dept of Justice (DOJ) and 8 states filed an Antitrust lawsuit against Alphabet over its monopoly of digital advertisement. The parties accused Google of neutralizing competition through acquisitions, which led to its high advert fees that stifled small businesses.

Is it a good idea to invest in Google?

Google stock last closed at $283.72, up 0.9% from the previous day, and has increased 67.64% in one year. It has overperformed other stocks in the Internet Content & Information industry by 1.22 percentage points. Google stock is currently +101.89% from its 52-week low of $140.53, and -2.7% from its 52-week high of $291.59. Get stock recommendations, portfolio guidance, and more from The Motley Fool’s premium services. If Google’s P/E ratio is higher than its historical average or that of its competitors, it’s probably overvalued. Google’s stock has split twice since the company first went public on August 19, 2004.

Shares of Google’s parent company could make a good long-term investment, especially if profits continue rising at a rapid rate. Google’s parent company, Alphabet, initiated its first-ever dividend payment in April 2024. The technology giant set its quarterly rate at $0.20 per share. The next year, it raised its payment by 5% to $0.21 per share each quarter.

• If you don’t already have an investment account, you’ll need to open one at a brokerage or with an investment app.
• If you don’t already have a diversified portfolio and a solid emergency fund, for example, you may want to limit your investment in an individual stock like Google for now.
• GOOGL is a ‘class A’ share that gives shareholders voting rights.
• However, the company has grown beyond search over the years, leading it to change its corporate name to Alphabet.
• Google, one of the most recognized brands in the world, is so synonymous with search that it’s evolved into a verb.
• Discretionary accounts empower the brokerage to make investment decisions on your behalf.

Given their voting power, Class A shares (GOOGL) tend to trade at a slightly higher price than Class C stock (GOOG). Investors need to determine if having a vote is worth paying the slightly higher cost to invest in the company. If you want symbolic voting rights, you may choose to buy GOOGL, Google’s Class A shares. If you’re not interested in voting and simply want to hold the investment for a smaller upfront cost, you may choose to buy GOOG, the company’s Class C shares. It’s recommended that investors do their own due diligence to decide whether a given company’s stock fits in with their investment goals and budget. When you’re ready to sell your Google stock, the process is easy.

• This sell order allows you to nominate a price at which you will sell shares.
• This shouldn’t just be a random figure; instead, it should be based on your financial goals, risk tolerance, and current financial situation.
• In January 2023, the US Dept of Justice (DOJ) and 8 states filed an Antitrust lawsuit against Alphabet over its monopoly of digital advertisement.
• Just open an account, fund it, log into the broker’s platform, and place your order.
• In this article, we will explain how you can invest in Google stocks.

Fees and Commissions

Once you decide on the number of shares or the dollar amount you’d like to purchase, you can place your order. If you’re working with an advisor, tell them you’d like to buy Google stock and how much you can invest, and they’ll do it for you. If using a brokerage account, simply log in and enter the ticker GOOGL/GOOG in the search bar. As a rule of thumb, avoid investing money that you might need in the short term, and ensure that any single investment doesn’t constitute an overwhelming portion of your overall portfolio. Alphabet’s stock price can be quite high compared to other companies, so you might also want to explore fractional shares if your budget is limited. These allow you to invest in a portion of a single share, making it more accessible.

Some brokerages charge annual maintenance fees, withdrawal fees, inactivity fees, etc. Understand the fee structure of the option you’re considering. Also, compare fees charged by other brokerages to avoid paying higher fees than necessary.

Our partners cannot pay us to guarantee favorable reviews of their products or services. Another important point to note is that for Q3, the company’s capital expenditure surged to $23.9 billion. With annual capex targeted in the range of $91 to $93 billion, growth is likely to be supported across business segments. Alphabet posted strong Q results, with quarterly revenue surpassing $100 billion for the first time.

You can buy Google stock at various online brokers such as Interactive Brokers (IBKR) and eToro. You can sell Google stock if you see the company performing differently than expected or after reaching your desired financial goal. You can research GOOGL’s earnings and revenue performance here.

Google founders Larry Page and Sergey Brin, together own about 14 percent of its shares. Technically to buy google you would need to get at least 51% of the stock, which, if you calculate would come out to be about 218 Billion Dollars. When you have settled on a broker, you will transfer money from your bank account into your brokerage account; this may take a few days to clear if you do not have an account open. WallStreetZen was created to help average investors perform more in-depth fundamental analysis. Brokerage services for Atomic are provided by Atomic Brokerage LLC (“Atomic Brokerage”), member of FINRA/SIPC and an affiliate of Atomic, which creates a conflict of interest. See details about Atomic, in their Form CRS, Form ADV Part 2A and Privacy Policy.

Brokerages are financial firms that serve as intermediaries between stock exchanges and investors. They buy or sell stocks on behalf of their clients for a fee. Online brokerages or stockbrokers are mostly discount brokers who offer affordable trading services without investment advice. To buy Google stock, you need to invest in its parent company, Alphabet Inc.

Its parent company, Alphabet, Inc., has become one of the largest technology companies in the world by selling online advertising, cloud computing products, software applications and more. Determining your exact needs and the right account type you need is crucial. For example, a margin account allows you to borrow funds from your broker to buy stocks. Discretionary accounts empower the brokerage to make investment decisions on your behalf. Determine your investment goals such as short-term profits, steady income, long-term growth, etc.